POKÉMANIA!: A Special Program with the Creators of Pokemon

February 7

POKÉMANIA!: A Special Program with the Creators of Pokemon
Guest speakers include: Tsunekazu Ishihara (President of Creatures, Inc., Founder of The Pokemon Center, and developer of Pokemon related toys and products); Masakazu Kubo (Executive Producer of Shogakkan Publishing Co., and coordinator of international marketing of Pokemon)
Roger F. Murray Amphitheatre (Room 301, Uris Hall, 3rd floor), Columbia Graduate School of Business
4:00 PM – 6:00 PM (followed by a reception)

Puzzled by Pikachu and Poliwhirl? Bewildered by Bulbasaur and Blastoise? Mystified by Magnemite, Meowth, and Marowak? Astounded by the amazing commercial success of the Pokemon phenomenon that is now sweeping the world? The Pokemon phenomenon is a fascinating story of creative endeavor, application of new technologies, international cultural exchange, and world-wide marketing.

This program will present the creators and packagers of Pokemon in a panel discussion and multimedia demonstration on the development and international marketing of the electronic games, trading cards, films, toys, videos, and myriad tie-ins that have attracted children all over the world.

The panel discussion will be in Japanese (with English translation).

Co-sponsored by The Center on Japanese Economy & Business and the East Asian Institutert of the Consulate-General of Japan in New York